• Continuous benchmarking of clients competitors and industry practices w.r.t. marketing and content creation • Continuous benchmarking of media channels and keeping abreast with the latest content trends and content approaches by various brands • Research on various content trends, ideas and promotions within and outside client industries • Build ideas for new promotions, content mix, communication channels to drive higher engagement and customer stickiness • Seek information from Marketing Head to understand key business parameters and evaluate the success of marketing efforts, engagement rate, open rate and conversion • Deep dive and evaluate the user flows and journeys (Google Analytics) and identify drop-off points and build strategy to improve conversions by plugging in catchy content/communication

About Debox Consulting

Debox is a business solutions firm that focuses on problem-solving through the use of data, logical reasoning and people-centred approach. We have a stellar record of delivering high-impact projects that have helped scale many startups, family-managed businesses and midsize corporates. From redesigning and successful deployment of the Pan India Supply Chain process for Nippo Batteries to designing and developing InRadius - India's first true hyperlocal Job and Talent search platform, Debox has come a long way in solving business and real-life problems through their logical reasoning and innovative thinking. Every member of Debox comes from different backgrounds and has a variety of experiences encompassing entrepreneurship, human resources, marketing, finance, design, commerce, and technology. Our members have worked across companies of various sizes across industries and have gained knowledge and expertise in driving change and building high-performance organizations and cultures.