Role overview: We are looking for a Senior Campaign Marketing Specialist to drive pipeline and revenue growth in the US market through scalable inbound and digital demand generation programs. This role sits at the intersection of marketing, sales, and revenue operations, with direct accountability for driving high-quality pipeline through digital channels. You will own and optimize multi-channel digital campaigns, working closely with SDRs, product marketing, and sales leaders to convert engagement into qualified pipeline. Key Responsibilities: · Support end-to-end inbound demand generation programs targeting enterprise HR and IT buyers in the US. · Own pipeline contribution from digital channels including paid media, email, and web. · Plan and execute full-funnel digital campaigns to drive awareness, engagement, and MQL generation. And will be responsible for budget allocation and ROI. · Collaborate with product marketing, content, and design teams to build integrated campaigns. · Work with central team to optimize LinkedIn Ads, Google Ads, and paid digital channels targeting enterprise personas. · Build and manage email campaigns and nurture journeys to drive pipeline progression. · Partner with SDRs/BDRs weekly to review campaign performance and lead quality. · Work closely with MarkOps to track MQL to pipeline conversion and campaign attribution. · Optimize digital marketing budgets with focus on cost per opportunity and pipeline ROI. · Collaborate with PR and brand teams to amplify Darwinbox’s presence in the US market. · Work with third-party vendors and agencies for targeted demand generation initiatives. Required experience · At least 3 years of experience in B2B SaaS digital marketing · Proven experience running digital demand generation campaigns targeting the US market · Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) · Hands-on experience with LinkedIn Ads and performance marketing for B2B audiences · Strong analytical mindset with ability to track pipeline and revenue attribution · Experience collaborating with SDR and sales teams in a revenue-driven environment Preferred experience · Experience marketing enterprise SaaS products · Exposure to HR tech, HCM, or enterprise software categories · Experience supporting account-based marketing (ABM) programs · Familiarity with multi-touch attribution and pipeline analytics Success metrics · Revenue and Pipeline o Quarterly pipeline generated from inbound channels o Opportunities sourced through digital campaigns Efficiency metrics · Cost per opportunity · Cost per MQL · MQL to opportunity conversion Engagement metrics · Engagement from target account lists · Email and campaign engagement from key enterprise personas

About Darwinbox

Darwinbox is a new-age, agile HCM Suite that enables enterprises and growing businesses to automate their day-to-day HR processes, deliver actionable insights and build better workplaces. Powered by Artificial Intelligence (AI) and Machine Learning (ML), Darwinbox provides a lightweight and easy to use mobile-first experience to the last mile employee. 🌍 Today we serve over 1000 organizations and 4M employees across 130+ countries including large conglomerates and fast-growing tech companies like Adani, Kopi Kenangan, MatchMove, Starbucks, Apollo.io, Mahindra, Bank BTPN, TVS, Shakey’s, Pouring With Heart, JSW, Ephicacy, Nivea, Swiggy, Tokopedia, JG Summit Group, NutriAsia, Indorama and more. 🏆 We have been recognized for the 4th consecutive year on the 2024 Gartner® Magic Quadrant™, globally. 🚀 We have been recognized as a "Strong Performer" on the Forrester® HCM Wave™ 2023. 💼 We have partnered with Microsoft with the focus on co-innovating and delivering solutions to enhance employee experience and organizational agility. ⭐️ We are the best-rated solution by customers on Gartner’s Peer Insights platform with an average rating of 4.7.