A Digital Marketing Executive is a multifaceted role responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services online. Below is a detailed job description (JD) tailored for this position. Digital Marketing Executive Job Description Key Responsibilities Plan and execute all digital marketing, including SEO, SEM, email, social media, and display advertising campaigns. Design and oversee social media strategy and optimize content for maximum engagement and traffic. Measure and report performance of all digital marketing campaigns and assess ROI and KPIs. Identify trends and insights, and optimize spend and performance based on data-driven analysis. Collaborate with internal teams to create landing pages and optimize user experience for website traffic and conversion. Manage company presence on social networking sites and oversee online reputation management. Plan, execute, and measure experiments and conversion tests for ongoing campaign optimization. Coordinate with vendors and third-party agencies as needed on digital projects. Stay updated with the latest trends and best practices in digital marketing and measurement. Required Skills and Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing or similar roles. Strong understanding of current digital marketing concepts, strategies, and best practices. Experience with web analytics tools (e.g., Google Analytics), SEO/SEM, and major social media platforms. Excellent written and verbal communication skills. Creative skills with attention to detail in design and messaging. Ability to manage multiple projects and meet deadlines. Preferred Skills Certifications in Google Ads, Google Analytics, or other digital marketing platforms. Experience with content management systems (CMS) like WordPress or HubSpot. Basic graphic design and video editing skills are a plus.