A Digital Marketing Executive is a multifaceted role responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services online. Below is a detailed job description (JD) tailored for this position. Digital Marketing Executive Job Description Key Responsibilities Plan and execute all digital marketing, including SEO, SEM, email, social media, and display advertising campaigns. Design and oversee social media strategy and optimize content for maximum engagement and traffic. Measure and report performance of all digital marketing campaigns and assess ROI and KPIs. Identify trends and insights, and optimize spend and performance based on data-driven analysis. Collaborate with internal teams to create landing pages and optimize user experience for website traffic and conversion. Manage company presence on social networking sites and oversee online reputation management. Plan, execute, and measure experiments and conversion tests for ongoing campaign optimization. Coordinate with vendors and third-party agencies as needed on digital projects. Stay updated with the latest trends and best practices in digital marketing and measurement. Required Skills and Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing or similar roles. Strong understanding of current digital marketing concepts, strategies, and best practices. Experience with web analytics tools (e.g., Google Analytics), SEO/SEM, and major social media platforms. Excellent written and verbal communication skills. Creative skills with attention to detail in design and messaging. Ability to manage multiple projects and meet deadlines. Preferred Skills Certifications in Google Ads, Google Analytics, or other digital marketing platforms. Experience with content management systems (CMS) like WordPress or HubSpot. Basic graphic design and video editing skills are a plus.

About IIFL Securities

IIFL Capital Services IIFL Capital Services Limited (Formerly IIFL Securities Limited) has a legacy of about two decades in retail broking and financial product distribution.It is one of the largest independent full-service retail and institutional broking house in India. It is also a leading investment advisory firm in the country,providing diversified financial services and products to corporates, institutional investors, foreign portfolio investors, mutual funds, insurance companies, alternative investment funds, trusts, high net worth individuals and retail investors.As of March 1, 2023, we have served over 3 million customers through a network of about 2,500 points of presence covering our branches and business partners over 500 cities in India. Over the years, we have diversified our product and service offerings through a mix of organic growth and strategic transactions. Our retail brokerage and financial products businesses comprises financial planning, equity, commodities and currency broking (both cash and derivatives), depository participant services, portfolio advisory, investment banking, distribution of mutual funds, bonds, portfolio management services, alternative investment funds and other investment products. These services and offerings do not just enable our customers to access the Indian financial capital markets but also provide an integrated interface that allows them to track various portfolio parameters, including the performance of their investments. Our institutional equities business offers broking, research and corporate access services to institutional clients. We are well-placed as a prominent name in the industry backed by end-to-end technology platforms, experienced management and vast network of branches across the country. With complete investment planning and quality offerings, the Company continuously strives to deliver more value to its customers.