CloudMellow is seeking a highly skilled Paid Search Manager to lead and optimize high-budget, multi-platform PPC campaigns for our clients. This role requires deep expertise in search marketing, strong analytical capability, and the ability to drive revenue-focused outcomes across Google Ads, Microsoft Ads, and content discovery channels. You will oversee campaign strategy, execution, performance optimization, team mentorship, and reporting ensuring best-in-class paid search delivery. Key Responsibilities Strategy & Leadership Develop and manage multi-channel, multi-campaign paid search strategies across Google Ads, Microsoft Ads, and content discovery platforms. Provide supervision, mentorship, and ongoing training for team members handling assigned campaigns. Lead innovation efforts, pilot testing programs, and adoption of new tools or beta features. Serve as project manager for all search marketing initiatives supporting clients. B. Campaign Management Execute end-to-end campaign management: keyword research, ad group setup, ad creation, landing page alignment, bidding strategies, and budget planning. Manage daily optimization including bid adjustments, pacing, testing, and performance monitoring. Oversee accurate analytic tracking, conversion setup, and troubleshooting. Maintain strong control over budget utilization ensuring monthly pacing targets are met. C. Analytics & Reporting Perform deep performance analysis using Google Ads, Microsoft Ads, Google Analytics, and other analytics tools. Lead A/B and multivariate testing for ad copy, landing pages, bids, and audience segmentation. Prepare weekly/monthly reports with insights, learnings, and strategic recommendations. Present results and recommendations to senior leadership, clients, and internal teams. D. Collaboration & Cross-Functional Work Work closely with SEO, content, analytics, and creative teams to align campaign objectives. Coordinate with leadership to define best practices, processes, and optimization frameworks. Participate in cross-team performance reviews and digital strategy discussions. E. Innovation & Industry Updates Stay updated on search marketing and programmatic trends, algorithm changes, and new platform features. Recommend and execute new testing methodologies, targeting strategies, and automation approaches. F. Additional Responsibilities Support tasks outside the core role when needed to assist the company and colleagues. Maintain effective task prioritization in a fast-paced, deadline-driven environment. Required Skills & Qualifications Experience managing high-volume paid search campaigns for consumer-facing or large-scale websites. Deep knowledge of Paid Search (PPC) marketing, including keywords, bidding, structure, and optimization. Expertise with Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor. Hands-on experience with major analytics tools (Google Analytics, Adobe Analytics, or similar). Strong skills in statistical analysis, data interpretation, and deriving actionable recommendations. Excellent communication and presentation skills with exposure to senior leadership reporting. Ability to manage multiple projects, adhere to deadlines, and prioritize tasks efficiently. High proficiency in Excel and PowerPoint. Strong attention to detail, accuracy, and performance-driven mindset. Ability to work effectively with cross-functional teams and remote teams. Preferred Skills (an advantage, not mandatory) Google Ads Certifications (must be completed within the first month if not already held). Experience with streaming video, programmatic advertising, or discovery platforms. Proficiency with SEMrush, Ahrefs, or other advanced marketing tools. Experience with advanced remarketing and audience segmentation strategies. Familiarity with A/B testing and conversion rate optimization (CRO) Professional Work Practices Maintain a professional appearance and adhere to company dress guidelines when working onsite. Ensure a productive work environment setup with reliable equipment for seamless delivery of responsibilities. Uphold professionalism, ethical behavior, confidentiality, and data security in all work interactions. Culture Fit — What We Value Ownership mindset — takes responsibility and delivers with consistency and excellence. Collaboration — works openly and positively with cross-functional teams. Integrity — honest, dependable, and transparent in communication and execution. Curiosity & Continuous Learning — Keeps up with industry trends and constantly improves skills. Adaptability — thrives in a dynamic and evolving digital space. Creativity — brings new ideas to improve organic performance. Growth & Career Opportunities Lead major digital advertising initiatives across global accounts. Potential progression into Paid Media Lead, Digital Marketing Manager, or Strategy roles. Opportunity to work on large-scale, data-driven marketing programs. Exposure to diverse clients and advanced global advertising ecosystems. Compensation & Benefits We offer a competitive compensation and benefits package tailored to support both professional and personal growth.

About CloudMellow

CloudMellow is a tech-driven, full-scale digital marketing agency with a proven track record in transforming businesses across the globe through thoughtful and innovative marketing strategies. Our teams in Florida, Dallas, and India are fueled by collaboration and an unwavering passion for creativity. We are committed to empowering our clients' success by building and sustaining a pipeline of quality leads. Our expert team specializes in SEO, search engine advertising, social media strategy and advertising, and content marketing. Regardless of budget, our goal is to help our clients move the needle and make an impact online. We accomplish this by delivering informed strategies that adapt to the ever-changing digital world. Our approach extends beyond "one size fits all". Our clients not only experience top-notch service and a collaborative relationship, but we also offer tailored, industry-specific solutions guaranteed to increase their sales.