What You’ll Do​​ - Shape product features that enhance user engagement and market fit - Define and evolve the brand identity, messaging and voice - Design and execute a comprehensive GTM plan for launch - Develop and execute a growth strategy to drive awareness, acquisition and retention of customers - Establish product driven partnerships - Implement distribution strategies across digital and physical retail - Analyze customer data and metrics to identify opportunities for improvement What We Are Looking For - Ability to work independently in a fast-paced, ambiguous early-stage environment - 2+ yrs of experience in building and marketing consumer products - Proven track record of launching consumer products to market, with success in retail, e-commerce or D2C channels - Strong analytical skills with experience using data to drive decisions - Deep understanding of consumer behavior, particularly in the children’s educational market - Familiarity with child safety regulations (e.g., COPPA, GDPR-K) - Passion for building safe, meaningful AI experiences for children and families ​Why Join Us - Help define the future of safe and meaningful AI experiences for children - Join at ground zero and influence every aspect of the GTM - Work with a small, passionate and visionary team - Opportunity for ownership and long-term impact ​Bonus Points For - You are a builder by nature and thrive in a 0→1 setup with lots of autonomy and ownership - You love product and have opinions about what makes experiences delightful or frustrating - You are great at experimenting with new technologies/products - You have a knack for articulating complex ideas in a simple and clear manner - You have experience building a consumer brand in edtech, toys or consumer electronics

About Adiiva

We are redefining how children explore and learn in a connected world. We are on a mission to craft smart, screenless experiences for kids that inspire curiosity, critical thinking and independence.