Role Overview Own end-to-end organic growth: from technical SEO foundations and scalable content systems to authority building and conversion. You'll partner with Content, Product, and Engineering to 10x qualified organic traffic and applications. Strategy & Planning: 1. Build the quarterly SEO roadmap aligned to admissions cycles (UG/PG intakes, exams, scholarships). 2. Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture. Technical SEO: 1. Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang). 2. Own schema (College/Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals. 3. Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls. Content & Programmatic: 1. Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons. 2. Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content. 3. Improve CTR via titles/meta tests; run ongoing on-page experiments at scale. Authority & Digital PR: 1. Build high-quality backlinks (edu/academic, gov, media) through content partnerships and PR. 2. Manage outreach calendar; maintain clean anchor and link velocity. Analytics & Reporting: 1. Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead/application. 2. Translate insights into backlog items; prioritise by impact/effort. Must-haves: 1. Proven wins growing non-brand traffic at scale (multi-thousand URL sites). 2. Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs/Semrush. 3. Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data). 4. Comfortable writing/QA-ing briefs and auditing content for accuracy & search intent. 5. SQL/Sheets fluency for analysis; can brief engineers with clear acceptance criteria. Nice-to-haves: 1. Experience in edtech/aggregators/marketplaces. 2. Familiarity with programmatic SEO, templating, and internal link automation. 3. Basic HTML/CSS/JS; exposure to React/Next.js SSR/ISR concepts. 4. Looker Studio dashboards; Python for quick data wrangling.

About kollegeapply

At KollegeApply, we empower students to make confident choices about their college, course, and career path. Confused between options? Unsure about entrance exams? Need real insights from real students? We’ve got you covered. From college rankings to counselling support and timely admission updates — we simplify every step of your higher education journey. - Explore colleges across India - Understand courses, exams, and career options - Make data-driven, experience-backed decisions We're here to guide you — not just to get in, but to truly belong.